The Swedish Ice Hockey Association announced earlier today that they're going to lower the prices of tickets by about 60 percent for some seats to draw fuller arenas. "We could have gained better income with the current prices, but in the end decided that better attendance is better for hockey overall," said Christer Englund, President of the Swedish Ice Hockey Association.
And few hours later, the Finnish Association had this to say...
"We don't see it necessary to lower prices here in Finland as they did in Sweden. Finland's opening match versus Belarus was full, and the home team's games versus Slovakia, Canada and USA are similarly sold out. The total attendance in Helsinki at the opening day was 27 000 spectators over three games." When asked about the attendance on games Finland does not play in, they didn't comment.
Okay, I've got two things to say...
Firstly, the Finnish Association is lying through their teeth when they claim those number. No way in hell did the numbers in USA-FRA and CAN-SVK total around 15 000 spectators, and FIN-BLR game was far from sold out.
Secondly, they're obviously trying to save face by claiming that Finland's games will have good attendance so the supply and demand is straight and narrow. However, despite not stating it out loud, they're at the same time essentially mooning all the other teams, and couldn't care less on the amount of empty seats as long as the total income comes up with tolerable numbers.
Friends, welcome to Finland. The main venue of 2012 World Championship tournament of Greed.