RexKramer
14-01-2006, 16:51
As a part of modernizing the Austrian federation (why modernize, just making it better would be enough!) a new logo was introduced:
http://eishockey.sport1.at/eishockey/out/bilder/liga_logo.jpg
For me it's extremely uninspired and boring. It seems that the designer just looked up a number of NA sports logos and started to copy them. Really embarrasing is the fact that obviously 200 logos were suggested and the board took this one. I can't believe that no other was better. This logo is not even an attempt to stand as a brandmark of Austrian hockey it's just plain bad (because of it's similarity to for example the NBA logo). :013:
http://eishockey.sport1.at/eishockey/out/bilder/liga_logo.jpg
For me it's extremely uninspired and boring. It seems that the designer just looked up a number of NA sports logos and started to copy them. Really embarrasing is the fact that obviously 200 logos were suggested and the board took this one. I can't believe that no other was better. This logo is not even an attempt to stand as a brandmark of Austrian hockey it's just plain bad (because of it's similarity to for example the NBA logo). :013: